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RÉSUMÉ

DIGITAL CUSTOMER EXPERIENCE SPECIALIST

Select Health

February 2023 - February 2024

  • Developed and launched “next best action” email marketing campaigns to drive business goals and create better member experiences, leading to improved member engagement and improved health outcomes.

  • Managed and approved digital content for highly personalized, right-time messaging email campaigns.

  • Developed, coordinated, and executed omnichannel marketing plans for all lines of business.

  • Achieved measurable cost savings by delivering data-driven calls-to-action with high levels of personalization to an audience of over 1 million Select Health members.

  • Introduced efficiencies to existing workflows resulting in savings of over $700K per year.

  • Partnered with data analysts to develop highly detailed audience definition parameters and data gathering conditions to measure success quickly and with high reliability to inform ongoing efforts.​​

 

SENIOR MARKETING & COMMS SPECIALIST

Intermountain Healthcare

February 2019 - February 2023

  • Designed, coordinated, and managed digital and print content for systemwide initiatives.​

  • Developed and oversaw execution of marketing plans, strategic briefs, and creative briefs.​​

  • Led benefits and retirement communications strategy for integration of newly acquired companies by delivering timely and relevant information to employees new to Intermountain and its employer-provided benefits and wellness offerings.​

  • Awarded a Golden Spike award from the Las Vegas chapter of the PRSA the launch communications of the GRAIL Galleri cancer testing benefit. Work included targeted emails, articles, social media posts, signage, and the overall layout, design, and flow of a new GRAIL website for employees.​​

  • I led benefits and retirement communications strategy for integration of acquired companies, such as Saltzer Health, Healthcare Partners of Nevada, Classic Air, and SCL Health by delivering timely and relevant information to employees new to Intermountain and its employer-provided benefits and wellness offerings.​

  • Reinvented Open Enrollment communications strategy by leading a multi-year transition from a mostly print to a mostly digital/interactive approach, applying scalability and sustainability to support Intermountain’s rapid growth. During Open Enrollment for 2022, these efforts led to an unprecedented 95% active enrollment rate.​​

  • Led communications strategy and tactical execution for the Intermountain retirement team, resulting in a 13% increase in 401(k) participation from Q1 2021 to Q1 2022. Most recently, 401(k) participation stands at around 85% (compared with benchmark of around 56%.)​​

  • Served as lead communications consultative partner and change-management tactical support for successful, high-profile initiatives with organizations like G.E., Goldenwest Credit Union, InStride, CVS, and others.​​

  • See more.​​

See more

 

GRAPHIC DESIGNER & MKTG SPECIALIST III

Optum

November 2011 - February 2019

  • Managed and approved digital and print content of internal and external marketing collateral and content, including signage, white papers, tradeshow booth layouts, print advertising, and website content.

  • Launched and led complex, omnichannel internal campaigns to support goals for successfully defining and unifying company culture.

  • Developed internal and external marketing content for varied audiences including pharmacies, physicians, insurance payers, and employees.

  • Introduced analytics tools in the development of strategies that increased online user engagement.​​

 

MARKETING REP. & PRINCIPAL GRAPHIC DESIGNER

Founders Title Company

February 2003 - November 2011

Grew client base through personal selling, telephonic sales, and digital mediums.

Maintained and fostered current client relationships using various retention strategies. I worked to position the company as a strategic partner and client resource by organizing and hosting continuing education seminars for current and prospective clients.

Notable accomplishments:

  • Designed the logo and accompanying marketing collateral for a sister company, Homestead Title Company, that was created to serve specific market segments.​

  • Designed and implemented a print marketing campaign, a new concept to Founders Title at that time.​

  • Served as a consultant for and co-developer of a new company website.​

 

ADDITIONAL WORK HISTORY

Prior to 2003

  • Zion's Bank | Salt Lake City, Utah - bank teller

  • Pizza Hut | Murray, City, Utah - delivery driver

  • Papa John's Pizza | Cottonwood Heights, Utah - delivery driver

  • Discover Card | West Valley City, Utah - cardholder services associate

  • Zany Brainy Educational Toys | Murray City, Utah - sales associate

  • The Store | Holladay, Utah - bagger/cashier

  • The Stetson Broiler | Cottonwood Heights, Utah - busser/dishwasher​

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